Rocky's Ace Hardware

Rocky’s Ace Hardware is a family-owned hardware retail business that has been serving local communities for over 95 years. Founded in 1926 by Rocco (Rocky) J. Falcone, it started as a mom-and-pop business with just one location in downtown Springfield, Massachusetts. Over the years, the business expanded, and under the leadership of James Falcone, it grew into a seven-store chain in the 1970s and 1980s. The company later joined the Ace Hardware Co-op, gaining access to the benefits of a national chain while maintaining local ownership. Today, James Falcone remains the chairman, with his son, Rocco J. Falcone II, serving as the third-generation president. Rocky’s Ace Hardware now operates over 48 locations across several states, becoming one of the country’s largest Ace dealers known for its customer service and product selection. The company has evolved by expanding its product lines, increasing stock selection, and adding new services to meet customer demands. It has retained its friendly, neighborhood hardware store identity, and encourages customers to engage with expert staff and explore its range of products. With a strong focus on customer satisfaction, Rocky’s Ace Hardware continues to uphold its legacy as a community-centric retail brand.