Rocket.la is a Mexican-based startup with the slogan "Better financial decisions." Founded in 2014, the company operates within the finance, financial services, fintech, insurance, payments, CRM, and sales industries. Their primary focus is on providing free financial advice to users and offering personalized financial product suggestions based on data collected from Buró de Crédito and other alternative sources. The company attracted investment in the form of a Convertible Note on 18 December 2018 from investors GC Capital and On Ventures. Rocket.la's innovative approach to financial services positions it as an attractive opportunity for investment in the burgeoning fintech sector.