Right Choice Capital

Right Choice Capital is a finance and financial services startup with a focus on expanding financial inclusion in Southeast Asia. Their slogan, "Expanding financial inclusion in SE Asia through banking, financial services and fintech for MSMEs and the underbanked," emphasizes their aim to provide banking and financial solutions to small and medium-sized enterprises (MSMEs) and the underbanked population. Founded in 2011, the company operates with the belief that small businesses are crucial to the economy. Their suite of services targets MSMEs and the underbanked in Southeast Asia, addressing their lack of access to banking and digital infrastructure. The company's subsidiaries include Right Choice Finance Corporation, which provides financing products and digital banking software in the Philippines, and Brunphil Express Remittance, a remittance company licensed in Singapore serving MSMEs and overseas workers. The startup's unique approach to financial empowerment in a rapidly growing region makes it a compelling investment opportunity for venture capitalists looking to make a social impact in the finance industry.