Riffle

Riffle is a Social Media platform founded in 2008 in the United States that aims to connect readers with books and authors they'll love, thus inspiring reading. The platform's unique approach revolves around the incorporation of books into daily online conversations. Riffle offers a range of tools for creating and curating reviews, reading lists, book quotes, recommendations, and author interviews. Acting as a word-of-mouth network, Riffle leverages various social media channels such as Twitter, Tumblr, and Facebook to push book-related content. The platform is powered by influential figures in the book world, including bloggers, booksellers, librarians, publishers, authors, and book critics, who play a crucial role in influencing the 44 million avid readers in the U.S. While there is no publicly available information on the last investment or the investors involved, Riffle's unique positioning and targeted approach to engaging the book community present intriguing investment opportunities. With its focus on leveraging social media and influencer networks to foster a reading culture, Riffle demonstrates potential for growth and impact within the publishing and social media industries.