RG Barry Brands

We create consumer-focused, digitally-centric, earth-first brands that make life more comfortable.

General Information
Company Name
RG Barry Brands
Founded Year
1947
Location (Offices)
Pickerington, United States +2
Founders / Decision Makers
Number of Employees
248
Industries
Consumer Goods, Design, Entertainment +3
Funding Stage
-
Social Media

RG Barry Brands - Company Profile

RG Barry Brands is a consumer-driven, data-informed, multi-channel, digitally-led brand management platform established in 1947. The company's slogan "We create consumer-focused, digitally-centric, earth-first brands that make life more comfortable" reflects its purpose of delivering comfort through innovative products. Originally known for the Dearfoams brand, which pioneered comfortable lifestyle products, RG Barry Brands has now expanded its portfolio to include Dearfoams, Baggallini, Columbus Product Group, and the upcoming Planet A. Through its consumer-first and data-centric approach, RG Barry Brands aims to meet the modern-day demand for functional, innovative, high-quality products. Its success in capturing the comforting sentiment through slippers has led Dearfoams to emerge as the leading slipper brand in the U.S. The acquisition of Baggallini in 2011 broadened its focus to offer solution-oriented products. With a focus on Consumer Goods, Design, Entertainment, Fashion, Manufacturing, and Lifestyle industries, RG Barry Brands leverages its multi-channel distribution to deliver retailers and end-consumers with a wide range of offerings. Despite the absence of specific information on its headquarters and recent investments, RG Barry Brands' track record and focus on accelerated growth and innovation position the company as an attractive prospect for potential investors seeking to tap into the lifestyle consumer market.

Taxonomy: lifestyle consumer brands, brand management, digitally-led, multi-channel distribution, comfortable footwear, solution-oriented products, modern day demand, retail accessories, foot and shoe care products, handbags and tote bags, travel products, innovative product selections, earth-first brands, data-informed, consumer-focused

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