ReThought

ReThought is India's first and largest managed marketplace for fashion resale, aimed at helping young India reconsider fashion through thrifting. The company is positioned to tap into the rapidly growing $2B Indian secondhand apparel market, which is expanding at three times the rate of the traditional apparel retail market. ReThought provides a platform for thousands of young consumers to access popular and aspirational brands at discounts of up to 90% off. Additionally, ReThought has garnered significant support from one of India's leading venture capital firms, 100X.VC, further solidifying its position in the market. The backing of such a prominent VC firm not only provides financial support but also signifies a stamp of approval from experienced investors within the Indian startup ecosystem. With its unique positioning in the market and the backing of 100X.VC, ReThought is poised to make a significant impact on the Indian fashion resale industry. The company's focus on sustainability and affordability aligns with the shifting consumer preferences in India, particularly among the younger demographic. This, coupled with the rapidly expanding market for secondhand apparel, positions ReThought as a promising investment opportunity within the Indian startup landscape.