Responsys is a marketing cloud software and services company, listed on NASDAQ as MKTG, that is focused on pioneering the future of digital marketing. Founded in 1998 and headquartered in San Bruno, California, it has expanded its operations globally, catering to leading global brands. The company's goal is to empower brands to master personalized, cross-channel interactions with utmost efficiency and precision.
Responsys' flagship offering is the Responsys Interact Marketing Cloud, which allows clients to manage their digital relationships and deliver targeted marketing across email, mobile, social, display, and web channels. The company's clients achieve a competitive edge through the automation, personalization, and coordination of multi-channel marketing interactions on a large scale.
The latest notable investment in Responsys was a $9.40M Series E investment on 02 April 2003, led by Accel, Redpoint Ventures, Foundation Capital, Sigma Partners, Lighthouse Capital Partners, and R. B. Webber & Co. In 2013, the company became part of Oracle, further solidifying its presence in the digital marketing industry.
With its focus on intelligent marketing strategies in the digital world, Responsys continues to play a key role in enabling brands to enhance their marketing efficiency and precision, making it an intriguing prospect for potential venture capital opportunities.
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