Reframe It

Reframe It is a platform that enables interactive margins for web pages, where users can share insights and contextualize online content efficiently. The company offers a virtual space alongside web pages where users can post comments, share insights, and read what others have written. This innovative approach allows users to view online material through the perspectives of others, placing specific content in context and sharing their reactions as online marginalia. Traditionally, discussing specific ideas or excerpts from a webpage involves cumbersome processes, such as sending an email with the URL, identifying the exact location, and explaining its significance, which often leads to miscommunication. Reframe It simplifies this process by allowing discussions to take place directly adjacent to the content, making communication about external information more efficient. Founded in 2007, Reframe It has received a $181.00K Series A investment on 22 June 2010. The platform's mission is to create a space alongside the web where newspapers, bloggers, companies, governments, non-profits, and individuals can hold each other accountable for the information they share. This platform enables experts to validate accurate information and challenge misleading or deceptive content, ultimately benefiting the broader community of users. With its focus on content creators, platforms, and publishing, Reframe It aims to revolutionize the way users engage with online content, offering a valuable tool for collaboration and accountability.