REFRAMD

Reshaping norms of the eyewear industry for a diverse world.

General Information
Company Name
REFRAMD
Founded Year
2020
Location (Offices)
Berlin, Germany +1
Founders / Decision Makers
Number of Employees
2
Industries
E-Commerce, Fashion
Funding Stage
Pre Seed
Social Media

REFRAMD - Company Profile

[b]REFRAMD[/b] is a pioneering force in the eyewear industry, striving to accommodate individuals with varying nose and facial structures. The company's commitment to challenging the status quo was born out of a relatable experience of struggling with ill-fitting eyeglasses. This struggle disproportionately affected individuals with low and wide nose bridges, particularly those of Black or East Asian descent, as the majority of available glasses catered to individuals with different nasal structures. [b]REFRAMD[/b] crafts and manufactures eyewear products based on the unique facial measurements of each customer, revolutionizing conventional frame design by integrating features such as a low bridge slope and wide-angle nose pieces. The company's emphasis on inclusivity and leveraging innovative technologies underscores their dedication to representing underrepresented communities. Notably, [b]REFRAMD[/b] secured a [b]Pre Seed Round investment[/b] in January 2021 from [b]BFF Berlin Founders Fund[/b]. Headquartered in [b]Germany[/b], [b]REFRAMD[/b] is reshaping the norms of the eyewear industry for a more diverse and inclusive world.

Taxonomy: Eyewear Design, Custom-fit Products, Inclusive Design, Parametric Design, Diverse Communities, Facial Measurement Technology, Product Innovation, Design Bias, Fashion Technology, Consumer Empowerment

Funding Rounds & Investors of REFRAMD (1)

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Funding Stage Amount No. Investors Investors Date
Pre Seed Round Unknown 1 BFF Berlin Founders Fund 15 Jan 2021

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