Reformation

Reformation, founded in 2009 , is a pioneering lifestyle brand that challenges the notion that fashion and sustainability are mutually exclusive. The company's $25.00M Series B investment on December 14, 2017 from Imag\/nary Ventures, 14W, and Stripes underscores its industry impact. Reformation's headquarters in the United States serves as the hub for its innovative approach to sustainable fashion. The brand's philosophy, encapsulated in the slogan "Being naked is the #1 most sustainable option. We're #2," underscores its commitment to sustainability and style. Reformation's approach involves infusing environmentally friendly measures into all facets of its operations. Notably, the company operates the first sustainable factory in Los Angeles , utilizes deadstock and eco fabrics, and transparently tracks and shares the environmental impact of each product. Reformation sets itself apart as a pioneer in retail innovation with its unique in-store tech concept, which seamlessly integrates the best elements of its online experience into its physical stores. The company's limited-edition collections cater to individuals who seek both style and sustainability, positioning Reformation at the forefront of sustainable fashion. With its commitment to ethical practices, innovative technologies, and stylish designs, Reformation stands as a vanguard in revolutionizing the fashion industry's approach to sustainability, carving a niche in the e-commerce, fashion, and manufacturing sectors.