Reduced is an innovative food production company with a mission to reduce food waste by utilizing surplus produce. Founded in 2020 and headquartered in Denmark, the company specializes in creating high-quality food products made from organic surplus produce. Their current focus lies in the development and production of stock, using "ugly" vegetables, seaweed, and bull calf bones that would typically be discarded due to their appearance. The €8.00M Series A investment received on 4th September 2024 from ECBF underlines investor confidence in Reduced's approach to food production, which not only brings unique and intense flavors to the market but also contributes to the reduction of food waste and promotes sustainable, healthy products for consumers.