Recycling Perks

Recycling Perks is a Chesapeake, VA-based startup that aims to boost recycling participation and support local businesses through innovative RFID technology and strategic rewards programs. Launched in 2011 with the City of Chesapeake, Recycling Perks now serves seven cities and is expanding. The program utilizes RFID technology to track recycling habits, enabling targeted marketing to low-participation areas and connecting household profiles to local rewards partners. This fosters a sense of ownership and community participation. Recycling Perks targets municipalities and individual haulers, particularly those transitioning to single-stream recycling or with stagnant curbside collection metrics. In a time where municipalities are striving to optimize their programs, Recycling Perks is positioned as a leading solution, offering a comprehensive and effective approach to enhancing recycling volumes and operational efficiency.