Real Food Challenge

Real Food Challenge (RFC) is a national, student-driven campaign advocating for "real food" on campuses and in communities. Founded in 2008, RFC aims to shift $1 billion of college food spending to "real food" - food that is community-based, fair, ecologically-sound, and humane. The organization works with student activists nationwide to institute real food policies, with a commitment for at least 20% real food purchases by 2020. Real Food Challenge operates as a network of students and youth at schools across the country. As a venture capital analyst, it is noteworthy to consider the potential of RFC in reshaping the food economy as well as its impact on the consumer behavior and the food industry. While further details about RFC's industries, headquarter, last investment, and last investment investors are not available, the nodal concern is its pioneering mission and the traction it can gain in the market.