RBI Corporation

RBI Corporation, formerly Richmond Battery & Ignition, has solidified its position as a premier brand and supplier in the outdoor power equipment, arborist, and rope manufacturing industries since its founding in 1919. What started with a humble team of four employees has evolved into a significant player, with a strong emphasis on exceptional service. Initially focusing on battery maintenance for electric cars, RBI quickly adapted to the growing automotive aftermarket. This transition included expanding into Briggs & Stratton locks and keys, and subsequently, the distribution of Briggs & Stratton’s small engine division post-WWII, marking a pivotal turning point.

The company's pivot towards specializing in gasoline-powered washing machines following the war highlighted their adeptness at seizing market opportunities. Expanding further into outdoor power equipment parts proved to be a pivotal decision, causing a ripple effect that led to thriving. This success led to RBI's complete dedication to the outdoor power equipment market by 1978, with subsequent expansions through facilities in Albany, GA and a warehouse in Louisville, KY, both strategically positioned to facilitate next-day service. This infrastructure underscored RBI's commitment to exceptional service and solidified its reputation as a trusted name in the outdoor power equipment aftermarket.

RBI Corporation's growth has stemmed from a foundation of strong relationships with an independent service dealer network, catapulting them to a position of trust and reliability within the industry. As it looks towards the future, RBI's unwavering dedication to exceptional service and its outstanding dealer network positions the company for continued success in this dynamic and ever-evolving industry.