Raw Sugar Living

Raw Sugar Living is a Southern California-based startup founded in 2014 by Donda Mullis and Ronnie Shugar. The company is dedicated to promoting clean and healthy living through its range of high-quality vegan hair and personal care products. Raw Sugar's commitment to clean living is reflected in its use of Cold Press Technology® to extract nutrients from fruits and plants for its products, as well as its use of sustainable packaging materials. The brand has gained recognition for its vision and impact, being listed as the #3 non-food brand on Circana's 2024 Pacemakers list and recognized by Beauty Matter as a visionary in the beauty industry. Additionally, co-founder Donda was honored by CEW as one of five Visionary Award honorees for her commitment to community and social impact. Raw Sugar also stands out for its social give-back program, the Raw Sugar Initiative, which has donated over 20 million bars of soap and clean essentials to those in need. The products are available at major retail outlets including Walmart, Target, CVS, and Shoppers Drug Marts in Canada. Raw Sugar Living's mission, supported by its recognition and social impact, positions it as an attractive investment opportunity for Venture Capitalists looking to support companies with a strong social and environmental focus in the Health Care, Health and Wellness, and Wellness Beauty industries.