Rashtradoot Daily Newspaper

Rashtradoot Daily Newspaper is one of the oldest and most respected brands in the Indian print media industry. Established in 1951, it boasts a certified circulation of 800,000 copies/day across its 8 editions, reaching a wide audience in Rajasthan. In 2014, Rashtradoot began introducing regular changes to its newspaper, culminating in an innovative move on January 19, 2016, when it became Rajasthan's first daily bilingual newspaper by launching ARBiT, a center-spread English section in the Jaipur edition. This evolution has attracted a diverse readership, including ex-bureaucrats, retired defense personnel, the royal family, new-age entrepreneurs, university students, doctors, fashion designers, and professionals.

The innovative approach of Rashtradoot in embracing bilingual content has widened its appeal and engagement with a broad spectrum of readers. The dedicated ARBiT section has not only strengthened the traditional readership base but also attracted new demographics, reflecting a forward-looking strategy. As the Indian media landscape continues to evolve, Rashtradoot's adaptability and commitment to innovation position it favorably for sustained growth and relevance in an increasingly dynamic market.