Racer Media & Marketing, Inc.

America's leading multi-platform motorsports media brand

General Information
Company Name
Racer Media & Marketing, Inc.
Founded Year
1992
Location (Offices)
Irvine, United States +1
Founders / Decision Makers
Number of Employees
38
Industries
-
Funding Stage
-
Social Media

Racer Media & Marketing, Inc. - Company Profile

Racer Media & Marketing, Inc. is America's leading motorsports media and marketing company, originally founded in 1992 by Paul Pfanner, Bill Sparks, and Jeff Zwart as Racer Communications, Inc. The majority of the company was sold to UK-based Haymarket Media in January 2001 but was later reacquired by Paul Pfanner, Bill Sparks, and investors Rob and Chris Dyson in March 2012. The company publishes RACER Magazine, RACER.com, and has also produced SPORTSCAR Magazine for the Sports Car Club of America since January 1984, with reputable recognition for editorial and design excellence. Additionally, Racer Media & Marketing's motorsports media properties produce custom content, print, digital, and TV advertising and videos for clients including Chevrolet, IMSA, INDYCAR, Mazda, Porsche Motorsport North America, and SRT. The creative team is led by Editor-In-Chief Laurence Foster and RACER.com is under the direction of RACER Editor Mark Glendenning. The RACER Special Projects Studio is under the creative direction of George Tamayo, and acclaimed director/photographer Jeff Zwart remains a creative consultant to the company. Commercial activities are led by Global Sales Director/Executive Producer John Chambers in London, England, and North American commercial activities are led by VP/Associate Publisher Bruce Kukuk, supported by Advertising Director Nicole Szawlowski and Business Development Director Raelyn Stokes in the Irvine, CA office. With its strong industry presence and established partnerships, Racer Media & Marketing, Inc. stands out as a prominent player in the motorsports media sector.

Taxonomy: motorsports media, marketing company, RACER Magazine, multi-platform media, creative content, motorsports consulting, brand development, sports car racing, editorial excellence, commercial activities, custom content, motorsports marketing, digital publishing, content marketing

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