Purse Power - We have it. Let's use it.

Purse Power is a platform that aims to harness the purchasing power of women by connecting shoppers with women-owned and women-led businesses. The company was founded in 2014 with a vision to leverage the economic influence of women in driving positive social change. The founders, Donna Miller and Karen Nern, were inspired to launch Purse Power after witnessing the massive mobilization of women during the Women's March. They recognized the potential for women to drive impactful change through their everyday buying decisions. With women controlling up to 85% of family purchasing decisions and $7 trillion in annual purchasing power, Purse Power seeks to empower women to make informed choices that support women-owned and women-led businesses. By directing consumer spending towards these businesses, Purse Power aims to break glass ceilings, increase salaries, and support services and healthcare for women. The company operates in the consumer goods, e-commerce, and women's health sectors, tapping into the rapidly growing market of women-owned businesses in the U.S. Purse Power's model aligns with the current cultural and economic shifts towards supporting diversity and inclusion in business. By leveraging the vast purchasing power of women, Purse Power presents a compelling opportunity for investors looking to support socially impactful ventures. As the company continues to expand its reach and influence, it presents an attractive investment prospect for those interested in aligning their financial portfolios with social change initiatives. Investors seeking to support the advancement of women in business and society should keep a close eye on Purse Power as it continues to grow and drive meaningful change.