Purition Ltd.

Purition Ltd. is a 2013-founded startup that aims to provide convenient, nutritional food options that are low in sugary and starchy carbs, and high in protein, fibre, and quality fats from seeds and nuts. The company distinguishes itself in a market flooded with refined, ultra-processed supplements by emphasizing the use of 'real' food in its products. Each of Purition's 'minimally processed' recipes is a blend of 70% natural wholefoods (seeds and nuts) combined with European vegetarian or vegan protein, all produced at its purpose-built facility in Shropshire. The startup challenges the dominance of ultra-processed, hyper-palatable supplements, advocating for healthier eating habits, increased protein needs, active lifestyles, long-term sustainable weight loss, and improved performance through the use of real, whole foods. With a mission to demonstrate that convenience can be naturally nutritious and delicious, Purition is positioning itself as an ambitious British business championing for healthier living routines within the Food and Beverage and Health Care industries. However, details about the company's recent investment and current headquarters are not available.