Pure Barre

Pure Barre is a leading figure in the boutique fitness industry and has established itself as the largest barre brand and pioneer in this sector. The company prides itself on having more than 500 studios across North America, boasting a dedicated customer base of over 550,000 clients. Pure Barre sets itself apart by focusing on small yet impactful movements that yield significant results. Additionally, the brand's innovative technique is reflected in its diverse class offerings, catering to strength, cardio, and flexibility for individuals of all levels. This approach allows clients to immerse themselves in a transformative journey for both the body and mind. Another noteworthy aspect is Pure Barre's On Demand platform, which provides clients with the flexibility to engage in classes at their convenience through weekly streaming options. In 2018, Pure Barre became a part of the Xponential Fitness family, which has a strong presence in the boutique fitness landscape. Xponential Fitness stands out as the largest global franchisor of boutique fitness brands across various verticals such as Pilates, indoor cycling, stretch, rowing, dance, functional training, running, boxing, and yoga. As of now, Xponential Fitness' portfolio encompasses a diverse range of brands, including Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Rumble, BFT, Lindora, and Pure Barre. The company offers a comprehensive array of fitness options, attracting a broad customer base. Pure Barre's alignment with Xponential Fitness provides it with significant opportunities for further expansion and market penetration within the fitness industry. With its focus on holistic wellness and diverse class offerings, Pure Barre possesses the potential for continued growth and success within the health care industry. As evidenced by its Private Equity Round investment in 01 May 2015 led by L Catterton, the company has attracted substantial interest from prominent investors, validating its market potential and appeal. For additional details, interested parties can visit www.purebarre.com and www.xponential.com to gain further insights into the brand and its parent company.