Pura

Pura is a smart home company offering a unique fusion of home air fresheners with mobile apps. Established in 2014, the company's goal is to enhance the home environment with a smart and elegant fragrance experience that adapts to the user's lifestyle. Pura has developed an elegant plug-in device that can dispense two fragrances per unit, allowing users to create a varied fragrance experience based on their scent preference. This innovation offers both liquid-based fragrances and essential oils, providing a diverse range of options for users.

Unlike traditional plug-in devices that constantly emit scent, Pura’s smart device is designed to be active only when the user is home, automatically shutting off when they are not. In addition, the mobile app enables users to set up a scheduled release cycle or even remotely release scents via WiFi or 4G, ensuring that the home smells pleasant at all times, even when the user is away. This level of control and adaptability aligns with the growing demand for smart home technologies that integrate seamlessly into the user's lifestyle.

The company operates in the Consumer Electronics industry and recently secured a Venture Round investment on 01 January 2022, with Section Partners participating as the investor. Pura’s innovative approach to home fragrance and their ability to cater to the evolving needs of consumers in the smart home sector position them as a promising investment opportunity in the consumer electronics market.