Pryte

Pryte is a 2013-founded startup that addresses the issue of mobile data consumption. With 80% of user time on smartphones spent on mobile apps, Pryte recognized the disparity between this behavior and the way mobile data is traditionally sold in bulk by operators. The company's solution allows for single-click buying of mobile data on a need-to and per app basis, providing users with the control they desire over costs. This approach has resonated well with users, who appreciate the ability to manage expenses while enjoying applications. One of Pryte's key innovations is its cloud-based solution, which enables mobile operators to launch engaging app-based data plans and OTT partnerships without the need for heavy investments in infrastructure. This offers a compelling value proposition to telecom companies seeking to adapt to the evolving mobile landscape. The founding team's expertise, comprised of telecom and internet veterans, speaks to their understanding of the industry and its pain points. The focus on providing a seamless experience for users aligns with the company's mission to let users forget about mobile data and simply enjoy apps every day. Although details about Pryte's funding and current headquarters are not provided, the potential for innovative disruption in the mobile data space makes it a compelling prospect for venture capital investment.