PROUDLY • for melanated babies

Proudly, co-founded by Gabrielle Union & Dwyane Wade, is a baby care brand that prioritizes the needs of Black and brown babies. With its focus on a historically underserved market, Proudly's mission is to provide affordable baby care products uniquely formulated for the needs of the darkest skin tones, aiming to address conditions like eczema, dryness, acne, cradle cap, and irritation. The brand's products are designed by a team of Black experts, including board-certified dermatologist Dr. Naana Boakye, board-certified pediatrician Dr. Heather McGowan, and chemist Peter Kpere-Daibo, who have meticulously selected gentle, plant-based ingredients to nourish sensitive skin. Proudly stands out for its emphasis on diversity and representation, aiming to celebrate babies of color and showcase their community of caretakers and loved ones. The company prides itself on being Black-founded, Black-owned, and 100% diversely run by BIPOC professionals. The startup has raised a Seed Round investment on 01 January 2023 led by Atacama Ventures. With its focus on E-Commerce and Health and Wellness, Proudly is carving a unique space in the market, targeting a demographic that has been historically overlooked. For more information, visit www.proudly.com or shop at Target. The startup is set to make waves in the baby care industry with its innovative approach and strong commitment to diversity and inclusion.