Proton

Proton is an insurtech startup, founded in 2021, with its headquarters in the United Arab Emirates. The company's slogan "Fair and Rewarding Insurance" reflects its mission to revolutionize the insurance industry in the Middle East. Proton is dedicated to driving innovation in insurance business management by leveraging data and technology to improve underwriting processes. The startup's flagship product is a digital motor insurance offering, which is distributed through a telematics-enabled smartphone app. This app also includes user engagement features designed to promote safe driving behavior. Proton's approach aligns with the growing trend towards usage-based insurance and the increasing integration of technology within the insurance sector. Proton's recent milestone includes securing Pre Seed Round investment from Accelerating Asia in June 2023. This funding demonstrates investor confidence in the company's vision and potential to disrupt the insurance market. As a digital insurer with a focus on the Middle East, Proton is well-positioned to capitalize on the region's evolving insurance landscape and the increasing demand for innovative insurance solutions. In summary, Proton's strategic focus on leveraging technology, data, and user engagement to transform the insurance experience sets it apart as a promising player within the insurtech sector. With strong investor backing and a clear vision for the future, Proton is poised for significant growth and impact within the Middle Eastern insurance market.