Propensity

Propensity is a prominent player in the account-based marketing (ABM) field, with a specific focus on small B2B growth teams. Their platform simplifies the utilization of intent data to generate lists of in-market accounts and contacts, enabling omnichannel ABM campaigns and delivering a daily list of highly qualified leads to sales. Founded in 2017 and headquartered in the United States, the company received a significant boost with a $2.55M Venture Round investment on 27 July 2021 led by Green Egg Ventures. Propensity's innovative approach promises an automated, always-on, ABM engine, resulting in a consistent flow of MQAs and a 5X boost in sales engagement compared to traditional B2B growth tactics. With a clear market niche and solid investment backing, Propensity is positioned to make a substantial impact in the B2B growth technology space.