Prolicious

Prolicious is a startup founded in 2020, based in India. The company's slogan "Delicious High Protein Alternative to Everyday Foods with 2X Added Protein" reflects its mission to make protein-rich healthy food accessible, convenient, affordable, and tasty. Prolicious products are designed with over 20% protein, aiming to help consumers feel full for longer, manage weight, and build strength. The company operates under the umbrella of its parent company, Samyog Health Foods Pvt. Ltd. Prolicious has garnered attention for its innovative approach to addressing the growing demand for nutritious and protein-rich food options. The emphasis on adding extra protein to everyday products aligns with the increasing consumer focus on health and wellness. Despite being a relatively new entrant in the market, Prolicious has the potential to carve out a significant market share due to the rising preference for functional foods and personalized nutrition. Given the market trends and consumer preferences, Prolicious is well-positioned to capitalize on the growing health-conscious demographic. However, the company's long-term success will depend on its ability to effectively penetrate the market, build brand awareness, and establish a robust distribution network. As the company continues to expand its product line and reach, it presents an attractive opportunity for venture capital firms seeking to invest in the evolving health and wellness industry in India.