Priyagold is a well-established brand in the FMCG sector, operating under Surya Food & Agro Ltd. since its inception in November 1992. The company entered the market in October 1993, swiftly gaining recognition for its brand "Haq Se Maango" and "Priyagold" biscuits. With three manufacturing plants in Greater Noida, Lucknow, and Surat, and outsourcing capabilities to a plant in Hyderabad, Priyagold has achieved an annual capacity of 1,50,000 MT, securing a significant market share in the face of strong industry competitors. The company's strategic diversification into fruit juices through its subsidiary, "Surya Fresh Foods Ltd.," further showcases its commitment to profitable growth and brand leverage. The deliberate efforts to cultivate the fruit juice market, with brands like "Fresh Gold" and "Treat," demonstrate a forward-thinking approach in line with its established brand and distribution network. The company's impressive track record and commitment to continual investment in brands, manufacturing capabilities, deliverables, and distribution strength further solidify its position in the market. With a founding year as early as 1992, Priyagold stands as a testament to sustained success and adaptability in the consumer goods, food and beverage, manufacturing, CRM, and sales industries. The absence of specific information about the headquarter and recent investment and investors leaves room for further analysis on the company's future plans and potential opportunities for venture capital investment.
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