Privacy and Cookies | rethinking privacy

Privacy & Cookies | rethinking privacy is a SaaS startup founded in 2015 based in the United Kingdom. The company aims to address the increasing need for organizations to rethink privacy in the digital age. It highlights the necessity to appreciate the value of trust and earn consent, especially in light of the need for compliance with regulations set forth by Data Protection Authorities. The startup emphasizes that 89% of websites are non-compliant with cookie regulation, identifying the lack of regulatory clarity and outdated CMP capability as contributing factors. Privacy & Cookies offers a proven, compliance-led Consent Management Platform (CMP) that focuses on gaining visitor trust and earning consent. The platform emphasizes efficiency, scalability, and security, underlined by intelligent monitoring. With an emphasis on being compliance-led yet user-experience focused, the platform aims to encourage greater levels of consent through a consistent online experience, backed up by accurate and appropriate disclosure. The startup's SaaS supports the journey to legal compliance, combats data leakage, and improves site performance. Notably, the company has automated over 95% of conventional deployment requirements, reducing the time and resources typically required for implementation. Overall, Privacy & Cookies | rethinking privacy addresses the critical need for organizations to navigate the complex landscape of privacy regulations and offers a comprehensive solution for compliance.