Prim-U

Prim-U is a South African startup that aims to revolutionize the beauty and wellness industry with its convenient at-home beauty and wellness services. The company's slogan, "Sustainable beauty designed for life," encapsulates its commitment to providing accessible and inclusive beauty services. Founded in 2018 by Thuli Hlonwane, Prim-U addresses the challenges of busy schedules by connecting clients with Primlancers through their website and app. The platform not only benefits clients but also provides opportunities for beauty freelancers to expand their businesses and connect with more clients. Prim-U's innovative approach has garnered recognition, as it was selected as a 2020 Finalist for the Women in Africa Initiative Program and participated in the Venture Exploitation programs at the University of Cape Town GSB in partnership with MTN Group. With a focus on big data, mobile, sustainability, and machine learning, Prim-U is positioning itself as a leader in modernizing the health and beauty wellness industry.