Pricence

Pricence is a leading customer intelligence platform that focuses on enhancing revenue by understanding shopper behavior and analyzing sales data with advanced pricing intelligence for eCommerce. Founded in 2013, Pricence is a pioneer in its field, being the world’s first customer intelligence SaaS company that tracks consumer behavior on eCommerce websites with a specific focus on price. The company's unique methodology involves multi-variant testing, analysis of the shoppers’ willingness to pay, and a novel price optimization algorithm, which ultimately leads to finding the optimal price point for each product, per segment of customers, and for specific time periods. Pricence operates within the Analytics, E-Commerce, and SaaS industries, and its slogan "Enhancing revenue by understanding shopper behavior and analyzing sales data with advanced pricing intelligence for eCommerce" encapsulates its core mission. While details about its headquarter and last investment are not provided, this innovative company has a strategic focus on leveraging consumer behavior data to optimize pricing strategies for eCommerce businesses. As a potential investment opportunity, Pricence presents a compelling case for its unique approach to customer intelligence and pricing optimization in the digital commerce landscape.