Preference Capital

Preference Capital is a disruptor in the financial services industry, providing growth finance, insurance, and data services to support the development of small and medium enterprises (SMEs) in South Africa. Founded in 2015, the company aims to address the challenges faced by SMEs in accessing growth finance due to the slow, conservative, and over-regulated nature of traditional lending institutions. Recognizing the vital role of SMEs in the South African economy, Preference Capital works to provide a unique solution tailored to the funding requirements of these organizations.

The company's slogan, "Where exceptional businesses thrive," reflects its commitment to fostering the success of outstanding enterprises. With a focus on finance, financial services, and insurance industries, Preference Capital supports and collaborates with organizations that align with their vision and understand the needs of SMEs. As a strategic investor, the company plays a pivotal role in driving growth and creating job opportunities through its support and development initiatives.