Praetura Asset Finance is a financial services startup founded in 2013 and based in the United Kingdom. The company distinguishes itself with a client-focused approach to lending and a flexible, personalized service. Praetura Asset Finance entered the UK marketplace in 2013, becoming the first independently owned asset finance funder to do so in 15 years. The company's rapid growth is attributed to its unique approach, providing not just finance for assets, but also solutions that enable businesses to grow. Praetura's team of experts takes the time to understand the specific requirements of each client's business, ensuring that funding is tailored accordingly. The company emphasizes that the needs of the business always come first, whether it is a well-established entity or a start-up, with each case being judged on its own merits. All deals are individually underwritten and considered on a balanced risk and reward basis, reinforcing Praetura's commitment to prioritizing the interests of the businesses it serves. With their slogan, "A consultant lender, here to help your business survive, thrive and grow," Praetura Asset Finance embodies a consultative approach to financing, aiming to provide holistic support for business sustainability and growth.
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