POWERUP ® Toys

POWERUP ® Toys is a company that aims to merge smart technology with classic pastimes. The company focuses on creating conversion kits that transform standard paper planes into remote-controlled flying machines, catering to the whole family. The idea for POWERUP originated in 2007 when CEO Shai was teaching kids aerodynamics and sought a way to incorporate smart technology into the educational process. The company was officially founded in 2011, and since then, it has successfully launched multiple Kickstarter campaigns, attracting over 60,000 customers and achieving over $5M in funding. The company has garnered several awards, reflecting its innovation and impact in the toy industry. With its unique product offerings and successful crowdfunding history, POWERUP has demonstrated its potential for growth and disruption within the industry.