Poupa Certo App (Techstars '21)

Poupa Certo App (Techstars '21)

Description: Poupa Certo is a mobile app that facilitates low-income users strategies to manage & achieve savings goals, access financial services that fit their profile and improve their quality of life through a mix of financial education, smart technologies and behavioral theory.

Business Model: The app operates as a free application directly for the user and a SaaS (paid customized platform) for corporations and financial institutions. It integrates salary or current accounts of major local banks through APIs, enabling it to offer a virtual wallet, points savings network, and an alternative means of payments.

Data Analysis: Poupa Certo also provides real-time cash flow data, demographic, behavioral, and transactional variables used in a dynamic credit assessment algorithm to generate risk assessments for financial institutions.

Industries: Finance, Financial Services, Fintech, Mobile, Payments, Wealth Management

Founded: 2015

Headquarter: Brazil

Last Investment: Venture Round investment at 10 September 2021

Last Investment Investors: Via Varejo