Plum

Plum Goodness is India's first 100% vegan beauty brand, offering a range of skincare, haircare, makeup, and baby care products. Founded in 2013 by Shankar Prasad, an IIT-ISB Alum, Plum has built a strong portfolio of Peta approved cruelty-free and non-toxic products. With over 500 SKUs, the brand has established a solid customer base both online and offline, reaching over 300 towns and cities in India and expanding globally to 15 countries. Plum is committed to sustainability, using recyclable packaging and focusing on 'good science' by utilizing natural nutrients and research-backed actives. As part of their corporate social responsibility, Plum launched Project Blackboard, which contributes to girl child education with a portion of every product purchase. Under the umbrella of Pureplay Skin Sciences (India) Pvt. Ltd., Plum also oversees Plum Body Lovin’, a bath and body brand with 75+ products, and PHY, a dermatologically tested, 100% vegan grooming range for men. Although the exact investment details are not provided, Plum's growth in both domestic and international markets, its commitment to sustainability, and its diversified product range position it as an attractive potential investment opportunity in the rapidly expanding vegan beauty industry.