PlayPulse

Playpulse is a Norwegian startup that has introduced the innovative concept of combining gaming with fitness through its slogan, "The gaming bike that unlocks your fitness motivation." Founded in 2017, the company offers in-home fitness solutions by integrating entertainment-based workouts. Playpulse's approach appeals to individuals who seek more engaging alternatives to traditional exercise routines. The company's product allows users to play online multiplayer video games using handlebar controllers, effectively shifting the focus from the workout to the game. This integration of gaming and fitness is supported by scientific evidence and has been validated through testing with thousands of players. In November 2022, Playpulse secured a Corporate Round investment from NetEase, reaffirming the potential and appeal of its unique offering. This investment not only provides the company with the necessary financial backing but also signifies the confidence and support of a prominent player in the industry. With its headquarters in Norway, Playpulse has demonstrated its ability to captivate interest and funding from international investors, further solidifying its position in the market. Overall, Playpulse's ability to revolutionize home fitness with an interactive and entertaining approach positions it as a promising contender in the fitness and gaming industries. The recent investment from NetEase serves as an endorsement of the company's vision and potential for growth, emphasizing the value it brings to the market.