PlayGen

PlayGen was a leading serious games, gamification, and simulations development studio serving public and private sectors. Established in 2001 and retired in 2020, PlayGen was the UK’s leading serious games and gamification development studio. They designed, developed, and delivered Serious Games, Social Games, Apps, and Simulations for online, offline, and mobile, across industry sectors. Their world-class solutions combined play with serious topics to produce meaningful experiences and to transform players’ relationships with real-world subjects. PlayGen specialized in designing solutions that conveyed and improved the understanding of complex issues. They excelled at captivated players’ imaginations, transporting them into realistic, virtual environments, or the future, where they could learn by experimenting and exploring situations in an environment as close to real life as possible. Their gaming worlds also allowed players to measure their progress in comparison to others, vividly demonstrating cause and effect, and collecting rich data and feedback on the attitudes and choices they make. The team at PlayGen specialized in delivering interactivity designed to induce flow and pleasure, where players became fully absorbed in the activity, enjoying the experience of exploration and discovery. Overall, PlayGen developed playful solutions to engage, influence, measure, and inspire. Although information about their last investment and investors is not available, their pioneering work in the serious games and gamification space positioned them as a notable player in the industry. The company, based in the United Kingdom, left a lasting impact on the serious games and simulations development sector.