Playful Promises is an award-winning e-commerce company offering a wide range of lingerie, swimwear, and activewear for diverse body types and occasions. The company prides itself on providing a variety of sizes, offering 90 bra sizes and UK dress sizes 8-26 (US dress sizes 4-22). Moreover, Playful Promises works on a wholesale and concession basis with leading retailers and has developed several in-house brands including Wolf & Whistle, Regalia, Deja Day, Bettie Page, Hustler, Gabi Fresh X Playful, Felicity Haywood X Playful, Dita Von Teese, Luxe Palm, Peek & Beau, and Playful Promises also offers design and manufacturing services for high street stores and counts major British high street chains such as Arcadia, River Island, Whistles, and ASOS among its clients. The company, founded in 2004 and headquartered in the United Kingdom, received a Private Equity Round investment on 16 February 2021 from Bestport Private Equity.
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