Plateno Group

Plateno Group is a Chinese enterprise that has had a significant impact on innovation, particularly in the field of experiential consumption. With a focus on prioritizing brands in the Chinese hotel industry, Plateno Group aims to meet consumer demands through its unique offerings. It is guided by the slogan "Connect all the good experience," reflecting its commitment to providing enriched life experiences. The company boasts over 20 brands and a membership platform with more than 100 million members. Currently, it operates 5,000 hotels in over 470 cities in China and has plans to expand into Southeast Asia, Europe, Africa, and other overseas markets. In September 18th, 2015, Plateno Group entered into a strategic cooperation with Jinjiang, marking its position as China's first hotel group to secure a spot among the world's top 5. As of July, 2018, it had become the second international hotel group globally. The company, founded in 2005, operates within the industries of Entertainment, Hospitality, Travel and Tourism, and Lifestyle. Notably, the last investment, a Venture Round investment on 01 July 2013, involved notable investors that include The Carlyle Group, Actis, and Sequoia Capital. With its impressive growth and international ambitions, Plateno Group continues to make considerable strides in the hospitality and lifestyle sectors.