Place Exchange is an advertising startup with a mission to "Unlock the power of real programmatic OOH." Founded in 2018 and headquartered in the United States, the company received a significant $20.00M Series A investment from Tribe Capital and Revolution Ventures on 22 July 2021. The company addresses the growing potential of Out of Home (OOH) advertising, which has been limited by the lack of true programmatic buying. Place Exchange's innovative solution introduces true real-time bidding, unified workflows with other media, and support for standard online and mobile IAB creatives. Additionally, their patented technology offers granular device-level attribution, enabling programmatic buyers to purchase and measure OOH media in the same way as other digital media. Place Exchange's platform ensures that buyers can enjoy the benefits of massive reach, high-impact, always-viewable messaging, reaching consumers in the physical world. The solution also guarantees the absence of bots, ad blockers, and unsafe content. Moreover, the platform is seamlessly integrated with leading DSPs. With these capabilities, Place Exchange provides a disruptive solution to revolutionize the OOH advertising space. For more information, visit www.placeexchange.com.
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