Pieter Pot

Pieter Pot is a sustainable-focused e-commerce startup that is revolutionizing the online supermarket industry in the Netherlands. The company's slogan "Making waste free shopping available for all" encapsulates its mission to provide packaging-free grocery options to its customers. Founded in 2018 and based in The Netherlands, Pieter Pot has rapidly grown into the first packaging-free online supermarket in the country, with expansion plans into Belgium and Germany. Its recent accomplishment includes the introduction of wine in reusable bottles, a pioneering move in the industry. The €9.00M Series A investment secured on 06 December 2021 has positioned Pieter Pot for further expansion and innovation. The investment was made by a group of notable investors including SHIFT Invest, IQ Capital, ETF Partners, Future Food Fund, Simon Murphy, and Ed Boyd. The startup's commitment to sustainability and its innovative approach to tackling environmental challenges have captured the attention and support of a diverse group of investors. Pieter Pot's unique model, driven by a passionate and innovative team, is disrupting the traditional supermarket supply chain by offering groceries in circular packaging. As they continue to grow, the company remains dedicated to its vision of a world without disposable packaging. Through its impactful initiatives and forward-thinking strategies, Pieter Pot is reshaping the future of sustainable e-commerce and making a significant difference in the food and beverage industry.