Phool.co

Phool.co is an Indian startup that has taken on the mission of cleaning up the Ganges, a river that holds great cultural and historical significance for Indian civilization. The company's slogan "Flowercycling" encapsulates its unique approach to tackling the pollution and environmental degradation of the Ganges. By collecting floral waste from temples and mosques in Uttar Pradesh, Phool.co prevents 7600 Kgs of waste flowers and 97 Kgs of toxic chemicals from entering the river daily. The collected waste is then transformed into patented organic fertilizer and incense sticks through a process known as flowercycling, which is carried out by rural women self-help groups. Since its establishment in 2017, Phool.co has been making waves in the ESG (Environmental, Social, and Governance) sector by addressing a critical environmental issue in India. The commendable efforts of Phool.co recently received a grant investment on 17 May 2023 from the Department of Science and Technology, further validating the startup's innovative and impactful approach. With its headquarters in India, Phool.co has set its sights on expanding its flowercycling movement with a pan-India presence in the near future. This socially responsible business model not only contributes to environmental sustainability but also creates economic opportunities for marginalized communities. As Phool.co continues to grow and receive support from governmental and institutional organizations, it is poised to make a meaningful difference in environmental conservation and social empowerment in India.