Peugeot Motocycles

Peugeot Motocycles, a historic player in the two- and three-wheeled motorcycle market, is based in the Doubs region of France. Since its establishment in 1810, the brand has sold over 12 million vehicles worldwide, operating through a network of 3,000 points of sales in more than 70 countries. The company also boasts three research and development centres in France, India, and China, highlighting its commitment to innovation and technological expertise. In addition to its iconic Lion trademark, Peugeot Motocycles aims to cater to diverse customer needs and geographies through a comprehensive portfolio of brands, ensuring a high profitability for its distributor partners. Notably, the company took on the responsibility for the global roll-out of BSA Motorcycles (excluding UK) since 2023, further expanding its market presence. Furthermore, in 2024, the Beaulieu-Mandeure factory is set to commence the production of DAB 1α, the first electric production motorcycle of DAB Motors, a French startup where Peugeot Motocycles holds a significant stake. This collaboration reflects the company's commitment to sustainability and innovation, aligning with the growing demand for electric vehicles in the market. It's important to note that Peugeot Motocycles is owned by Mutares SE & Co KGaA and the Mahindra Group, which further strengthens its position in the industry and its potential for future expansion and innovation. Overall, Peugeot Motocycles exemplifies a longstanding legacy in the motorcycle industry, coupled with a forward-looking approach through partnerships and forays into electric vehicle production, making it a compelling prospect for potential investors seeking to tap into the evolving landscape of transportation and mobility.