Pétrone

Pétrone is a French startup founded in 2018, aiming to revolutionize the way men shop for underwear. The company's slogan "Les sous-vêtements qui habillent votre peau" (Underwear that dresses your skin) reflects its mission to make underwear shopping easier and more satisfying for men. Pétrone acknowledges the common struggle men face in finding high-quality, responsibly produced, and reasonably priced undergarments. The brand emphasizes durability and comfort by working directly with top-tier workshops in Portugal, cutting out middlemen to offer European quality at the best price. In addition to its online platform, Pétrone also operates a physical store in Paris, offering a diverse collection of undergarments, socks, and clothing. This approach, coupled with a targeted focus on E-Commerce, Fashion, and Retail industries, positions Pétrone as a promising player in the men's apparel market. Although specific information about the startup's last investment and investors is not available, Pétrone's innovative concept and commitment to quality could attract potential interest from venture capital firms seeking opportunities in the fashion and e-commerce sectors.