Petra Trading & Investment Co.

Petra Trading & Investment Co. is a Jordan-based company that has been operating since 1980. The company has focused on building its core competency in the FMCG business and has established a strong product distribution network in Jordan. Over the years, Petra has demonstrated its commitment to innovation, expertise, and effective sales and marketing strategies, which have been instrumental in its growth. In 1989, Petra ventured into the competitive snacks industry, introducing the Hala Chips brand to Jordanian consumers. The company's innovative approach and dedication to delivering high-quality products at competitive prices have contributed to the success of its snack brands, which have become an integral part of many Jordanian children's lives. In 1999, Petra partnered with Procter & Gamble as its sole distributor for the Near East region, propelling the company towards becoming a leading FMCG company in Jordan. This collaboration has allowed Petra to distribute a diverse portfolio of over 30 unique brands, spanning categories such as hair care, oral care, shave care, fabric care, home care, baby care, feminine care, snacks, cereals, and confectionery. Petra's notable partnerships include the launch of Pringles in the Jordanian market in 2000 and its appointment as the official distributor of Kellogg’s range in 2015. In 2020, Petra was named the official distributor of Mondelez International in Jordan, further enhancing its position in the market. The company's slogan, "Innovate to win. Thinking differently is in the DNA of Petra," reflects its commitment to innovation and distinctive approach to business. With a focus on improving people's lives through its brands, services, and employees, Petra Trading & Investment Co. continues to solidify its presence in the consumer products, food and beverage, and logistics industries.