Pet Circle

Pet Circle is an E-Commerce startup based in Australia that was founded in 2011. The company's slogan, "We believe every pet deserves better," reflects its mission to cater to the needs of pet parents by offering a comprehensive range of pet products. With a team of over 600 employees, Pet Circle has established itself as a prominent player in the Australian eCommerce sector. In December 2021, Pet Circle secured a significant $125.00M Series C investment from a group of renowned investors including Airtree Ventures, TDM Growth Partners, Baillie Gifford, Prysm Capital, and Aussie Capital. This substantial investment signifies the confidence that these leading venture capital firms have in Pet Circle's potential for growth and success. Over the past decade, Pet Circle has garnered the trust of more than 700,000 loyal customers by offering a superior range of products at competitive prices, coupled with an exceptional customer experience. As a result, the company has solidified its position as Australia’s largest online pet retailer. Pet Circle's commitment to enhancing the lives of pets and their owners, coupled with its substantial growth and the recent major investment, positions the company as a compelling opportunity for venture capital firms seeking to invest in the thriving pet care market.