PERTS is an education and media startup founded in 2009. The company utilizes research-based techniques to enhance students' motivation and academic performance, with a focus on closing the racial achievement gap. PERTS' programs are grounded in studies conducted by Stanford Professors Carol Dweck, Geoffrey Cohen, and Greg Walton, which demonstrate the efficacy of short psychological interventions in boosting motivation and reducing group-based achievement disparities. The company's mission is to democratize access to these behavioral interventions, striving to make them available to all schools. PERTS remains dedicated to ongoing testing and refinement of its programs to ascertain their optimal timing, efficacy, and target demographic.
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