Pepper Farms is an Indian startup focused on revolutionizing the agricultural sector with their slogan "Connected. Smart. Farms | Farms made smart; fruits & vegetables standardized." The company aims to address the challenges faced by smallholder farmers and agri-purchasers in India by establishing a smart farm chain, emphasizing reliability, consistency, transparency, and standardization in both prices and quality for fruits and vegetables. The seed round investment on 18th October 2022 marked a significant milestone for Pepper Farms, with Venture Catalysts as the participating investor. The investment signifies recognition and potential for the company's innovative approach in the Agriculture and AgriTech industries. Pepper Farms' business model revolves around demand-led cultivation, a managed network of smart farms, and full-stack agronomy. By introducing infrastructure investment, access to financial services, farm intelligence, quality inputs, and customers, the company aims to bring smallholder farmers under a familiar brand, creating a subscription platform for individuals to grow and purchase fruits and vegetables at fixed prices, directly from the farms with full transparency. The startup's commitment to addressing the challenges in Indian agriculture, coupled with their innovative approach to standardizing and streamlining the supply chain, has positioned Pepper Farms as a company with the potential to make a significant impact in the agricultural sector. As they continue to expand and refine their intelligent farm management and monitoring platform, the company is poised to contribute to the transformation of the Indian agricultural landscape.