Pay Now Direct

Pay Now Direct is a revolutionary startup founded in 2021 that aims to simplify merchant processing for small businesses in the United States. The company's unique eCommerce Solution facilitates SNAP EBT payments, in addition to regular credit/debit card transactions, catering to grocery stores, convenience stores, Farmers' markets, Farmers who sell direct, and nonprofit food distributors. By leveraging the FISERV pin pad for small businesses, Pay Now Direct enables omnichannel sales, including delivery, shipping, curbside pickup, and in-person sales, accepting EBT, Visa, Mastercard, Amex, Apple Pay, Google Pay, and more. The solution's competitive advantage lies in its ability to expedite USDA/FNS compliance, potentially reducing the time to create a compliant solution by six (6) months. Additionally, Pay Now Direct offers merchant charges starting at 2.3% and ensures expedited payment processing, with payments made the next business day. Although the company's last investment and investors are currently undisclosed, Pay Now Direct's innovative approach to merchant processing positions it as a potentially lucrative investment opportunity for venture capitalists seeking to support forward-thinking fintech solutions in the retail sector.