Our mission is to improve auto parts data flow to reduce data friction and increase sales. Our core values are to be Switzerland, always. Most importantly, its your data. Our purpose is to provide fitment data management, storage and interpretive technologies to help auto parts suppliers, brands and sellers. To make a supplier and brands data available wherever their customers are and in whatever format they need it in. PARts is an integrated, permission-based product and fitment data platform and publishing solution. We use global standards and an agnostic position that supports any technology standard, industry participant or channel. PARts helps you deliver auto parts data wherever itβs needed to power any digital and online systems for suppliers, manufacturers, brands, sellers and e-commerce channels used by the industry world-wide. PARts DB operates as an independent yet wholly owned subsidiary of GPC Asia Pacific and Genuine Parts Company - NYSE stock code GPC - http://www.genpt.com/
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